Hi, thanks for the visit. I’m Leandro, a senior creative based in Sydney.

I cut my teeth in Brazil, writing for a small ad agency when I was 18. That’s where I got my first creative award, for a café placemat around Dia dos Namorados (Valentine’s Day equivalent). I’ll be honest: it was a silver.

I moved to Sydney with a fresh bachelor’s degree in Advertising under my arm. Not so fresh after the long trip… But still perfectly legible, should you care for South American degrees. It’s from a respected uni!

After working in marketing for a few years and becoming an Aussie citizen, it was time to get back to adland. I went through AWARD School and eventually got a shot as a creative in Australia’s largest advertising agency – where I learned from some of the best in the business from 2014 to 2022. Then I went in-house.

Aside from a unique cultural perspective, I bring in sharp attention to detail and I try to save everybody time by thinking ahead. I love digital ideas that connect with the physical world. I also love words and enjoy writing good ol’ headlines.

In my spare time I’m a translator between Portuguese and English. I’ve worked with some pretty big brands localising their content for the Brazilian market. I’ve also helped train large language models (LLMs) so I’m on the good side of AI when it takes over.

Other jobs I’ve had include market research, retail, and handing out newspapers. This was all after teaching English and owning a live music venue back in Porto Alegre.

When away from screens and family, I enjoy basketball, soccer, running and drumming. And American pale ales.