Unstoppable clarity on Wall St

The ease of using Stake is by far the most cited reason people love the platform. They mention things like clean design, great UX, seamless, etc. This simplicity makes Stake stand out, especially compared to other brokers offering Wall St access.

But it’s a tricky thing to advertise. Because it’s the sum of a bunch of intangibles, and not about a particular screen or feature we could hero. As we aimed to build our association with U.S. investing, that was our challenge. To somehow convey how easy it feels to navigate the U.S. markets on an investing platform that removes the noise and clears the path.

Together with our partners at 72andSunny, we’ve landed on an effortlessly cool concept. Helping hands represent Stake as the talent glides along NYC like she owns the place. Because she kinda does.

Revolver, director Leilani Croucher and crew amplified this with a unique vision and clever production. OTIS put the sprinkles on the pretzel with a delicious soundtrack.

The campaign included a 6″ cutdown, social versions, 30″ audio and plenty of OOH – some of it below.