Stake Supply
Wearing ambition on our sleeves (and down to our socks)
- Client
- Stake
- Scope
- Apparel line, product names & lines, launch campaign
From band tees to the tote bag from your local café, people love to wear what shapes their identity. So what if your thing is the share market?
We created Stake Supply as an ongoing apparel line designed for the modern investor. A badge of ambition, to build a sense of community and start open, fun conversations about trading.
The trick was keeping it subtle. Through small design cues, the range has an IYKYK energy that draws people in. I wrote the product names and lines.
Designed in-house with the same thinking as our products, the range is built around premium, everyday staples. It’s live and you can read more about it here.
FinFest
Stake Supply’s all-time best seller, the Market Cap, was still a hit when we reissued it for FinFest 2026. It was a prize at our ‘Take The Shot’ activation, which brought a piece of NYC to Carriageworks – featuring our coveted Stake basketballs as well.
