Making financial education look like child’s play

As money becomes more digital and less tangible, it can be tricky for parents to teach its value to their children. To keep up with the times, CommBank released the Youth app, which helps kids learn to earn, save and spend their money responsibly.

It’s an educational experience that’s fun and secure. To promote it, we created two videos that are half ad, half how-to, shot in genuine stop motion style. The tone and technique played a big part in making them enjoyable to watch and easy to understand.