Selling Lexus cars like the masterpieces they are

Every October, Lexus puts on its biggest retail event of the year: L’Exhibition. It’s an invitation to come into a Lexus dealership, admire the cars, discuss remarkable incentives and consider driving off in a work of art.

This TVC leveraged the brand campaign that was on air just before, with a seamless segue into a museum-like environment that puts the models on a pedestal and draws you in for a closer look.