A tribute to new challengers

In alignment with its history as the dark horse of luxury car brands, Lexus introduced a platform to empower up-and-coming filmmakers, designers, architects and artists who share the same story: outsiders with instinct and conviction to achieve the seemingly impossible.

Lexus Next is how the company sponsored emerging talent initiatives such as the Lexus Australia Short Film Fellowship, a partnership with the Sydney Film Festival. This ad ran as part of the festival’s program to celebrate the creative progress that the platform supports.

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