A shockwave of home styling (for real life to mess up)

A house or unit is not really a home until you give it your personal touch. BIG W’s homewares make it easy and affordable to live in a place that’s on-trend and reflective of who you are. To let Australia know, we created a campaign that was all about range making personalisation possible. Because the only style that matters is yours.

In the hero TVC, we move smoothly through a home following a woman’s style choices as we cut through several options for each product, before locking into what she picked. This dreamlike execution is abruptly brought back to reality at the end to show how it all fits together with regular family life.