The chance to name a giant’s foray into micro investing

CommSec is Australia’s leading share trading platform, but for every active trader there are many who join and end up as lapsed members. Most people still find it daunting to invest. So CommSec created an app to simplify investing, and serve as a gateway experience.

Instead of researching individual stocks to invest in, you can choose a theme that interests you – a bundle that represents lots of companies at once, diversifying risk. And you can start with as little as $50, paying low fees per trade.

Our main job was to name this app, and put its positioning into words. I called it CommSec Pocket, and gave it the tagline ‘Investments within reach’. A soft launch followed, using owned CommSec/CommBank channels to target customers who had opened a CommSec account but soon dropped out.